Trimble, a company known for its precision agriculture hardware and cloud-based applications, is updating its aftermarket distribution strategy, making it easy for farmers to access and adopt precision ag solutions.
Farmers’ growing demand to have available technology for mixed fleets is aligned with what the company says is a long-lasting strategy to deliver precision ag technology to most brands and models of machines that are used on farms around the globe today.
As part of its distribution strategy, Trimble will directly manage and further build out all of its distribution channels to ensure better access, service, and support for its customers. Trimble’s mixed fleet aftermarket solutions, which deliver precision agriculture solutions for new equipment, as well as equipment already on the farm, will be available through these independent dealer partners, who are focused on selling the entire portfolio of Trimble-branded precision agriculture solutions.
“A big challenge in precision technology is farmers are operating mixed fleets, and they want it all to be connected and all of it to communicate,” Matthews says. “Mixed fleets can also be an older tractor with a new implement, and you want all of it to be connected. A significant challenge for a farmer is that they cannot replace all of the equipment on the farm at once as technology progresses, but what they want is all of it to connect and work together in a unified environment.”
In the past, Trimble has worked with independent distribution partners as well as CNH Industrial. In the case of CNH Industrial, they offer their technology as factory fit, which means a farmer can order that technology on a new tractor. In contrast, Trimble’s precision products were also offered as aftermarket products under CNH brands. The aftermarket piece is what Trimble is changing. Trimble’s technology will now be offered via expanded and dedicated precision ag dealerships.
“We have notified CNH that we will be changing our distribution of aftermarket, and have given them 12 months’ notice that we will no longer be supplying aftermarket precision agriculture products through CNH corporate to reach their affiliated dealer network. The reason for the change is that we think it’s critically important that we’ve got a dedicated channel that understands the complexity of the farm and has the ability to pull together mixed-fleet solutions as a brand-agnostic approach, so that the farmer can choose the best equipment for the job,” says Matthews, Vice President of Trimble .
“This means farmers have more freedom to choose the brand of equipment that better suits their needs, yet they have local support, have someone that is a technology expert that understands their challenges and can pull together a mixed-fleet environment and can offer them the best technology solutions that they need to drive efficiency on the farm,” Matthews says.
You can find the original source of the article here: https://www.agweb.com/news/machinery/tractors/exclusive-trimbles-precision-ag-products-now-available-independent-dealer
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